Content Index
TikTok is giving brands more chances to get noticed by expanding its ad offerings, especially around trending content and cultural moments.
Pulse Ads Get a Boost
TikTok’s Pulse ads—first launched in 2022—let advertisers place their ads next to the top 4% of trending TikTok videos based on views and engagement. Now, TikTok is expanding this feature:
- Pulse Premiere: Brands can now align their ads with content from trusted publishers during big events and moments. New publishers joining the lineup include:
- Formula 1
- Red Bull Media
- Warner Bros Discovery
- New Pulse Core Options: TikTok is also enhancing its original Pulse Core program with four different ad placement types:
- Custom Lineups: Uses AI to create tailor-made content categories just for your brand.
- Max Pulse: Places ads next to the top-performing 4% of TikTok content across the platform.
- Category Lineups: Targets specific content genres like sports, beauty, or lifestyle.
- Seasonal Lineups: Focuses on key moments like Mother’s Day or Back to School.
These updates give brands more control and relevance when placing ads, helping connect with the right audience at the right time. TikTok reports that Pulse campaigns can increase exclusive reach by up to 45%.
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New Content Sponsorship Options
Beyond Pulse, TikTok is also launching Content Sponsorship Packages—another way for brands to appear next to high-engagement, trending content. Some of the upcoming sponsorship opportunities include:
- Live Nation’s The Submix
- Beauty Month: Game Face
- The Las Vegas Grand Prix
TikTok’s new Sponsorship Solutions allow brands to build custom experiences around major events and specific search terms. This lets brands shape what users see when they search for certain keywords, using curated content and interactive elements.
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TikTok says it’s now the top platform people use to stay informed about cultural moments, and these new features give brands even more powerful ways to engage.
These additions make TikTok a stronger player in the digital ad space—especially for brands looking to ride the wave of viral trends and high-profile events.
Want to stay in the loop? Learn more on TikTok’s business site.