TikTok Introduces New AI Tools for Easier, Smarter Video Creation

TikTok has just taken a big step forward in making content creation easier and faster for marketers. The platform has introduced several new AI-powered features under its Symphony brand creation platform, including tools for text-to-video, image-to-video, and AI avatars that present your products.

Let’s break down what’s new and how it could help your TikTok strategy:

1. Text-to-Video Generation with AI

TikTok is now offering its own text-to-video creation tool, powered by its in-house AI. With this new feature, marketers can type a simple prompt, and TikTok’s AI will generate a short, TikTok-style video clip that matches the prompt’s tone and message.

According to TikTok:

“Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals…”

This tool is perfect for quickly testing out creative ideas, making multiple versions of a campaign, or building platform-ready content at scale. Since the video output is tailored for TikTok’s unique style and trends, it offers a major advantage over generic AI tools.

2. Image-to-Video Conversion

Another major addition is image-to-video creation. You can now upload a still image and add a short text prompt, and TikTok will turn it into a five-second video optimized for TikTok.

“Adding an image and short text prompt creates five-second, TikTok-first clips that can be stitched together to produce engaging ads…”

This means even static assets can be transformed into engaging video content for TikTok ads—helpful for brands who don’t have a video team or want to reuse older content creatively.

3. AI Product Avatars: Symphony Showcase Products

TikTok is also launching Symphony Showcase Products, which allows AI avatars to appear in your ads, talking about or showing off your product.

You can upload an image, choose an avatar type, and TikTok will create a short (around 5 seconds) video of the avatar interacting with your product.

There are three options:

• Product Holding: An avatar holds and talks about your product.
• Clothing: An avatar tries on and models a piece of clothing.
• App Promotion: The avatar showcases your mobile app on a phone.

While the current avatar clips may still look a bit robotic or poorly lip-synced, this area is evolving fast. TikTok has seen success with avatars in some global markets, so this may become more appealing with time. For now, it’s an experimental option that might work well in short, catchy segments.

4. Integration with Adobe Express and WPP Open

To make these tools more accessible, TikTok is expanding its partnerships:

• Adobe Express Integration: Users of Adobe Express will now be able to use TikTok’s Symphony tools directly from within the Adobe app. This will help creators, small business owners, and marketers quickly build TikTok-first content using existing brand assets.
• WPP Open Integration: Symphony features like AI Dubbing, Generate & Remix Videos, and Digital Avatars will now be available for WPP users, helping agencies streamline their creative process.

Why This Matters for Marketers

These AI features bring serious efficiency to content creation. You can:

• Instantly produce platform-specific videos
• Repurpose existing images into video clips
• Generate multiple ad variations without a production team
• Explore avatar-based marketing (if you’re feeling adventurous)

With more integration into tools marketers already use (like Adobe Express), the barriers to creating engaging, TikTok-native content are getting lower.

TikTok’s new AI tools are clearly designed to help brands keep up with fast-moving trends, test campaigns quickly, and reduce the time and cost of video production.

Bottom line: Whether you’re a small business, a solo creator, or part of a large agency, these new Symphony features could change the way you approach content on TikTok.